E-commerce giant Shopify has formed a strategic alliance with Dublin-based e-tail tech solutions giant ESW to “empower enterprise brands and retailers to scale, localise, and optimise their e-commerce presence in more than 200 markets worldwide”.

This means those enterprise brands using Shopify can now leverage ESW’s international expertise in managing compliance, risk, and revenue localisation at scale, they said.

Think fulfilment and returns, 24/7 local-language support, with “every experience tailored to drive conversion, protect margins, and build loyalty while preserving brand identity. Seamlessly integrated with Shopify, ESW gives brands the control, consistency, and outcomes they need to grow,” they said in a joint statement.

ESW CEO Eric Eichmann added: “By combining Shopify’s

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