New York City mayoral frontrunner Zohran Mamdani has launched a campaign calling on FIFA to end dynamic pricing for 2026 World Cup ticket sales.

The "Game Over Greed" petition on Mamdani's website also calls on FIFA to put a cap on ticket prices on its resale platform and make 15 percent of tickets available for local residents at a discount.

Eight World Cup matches will take place just outside New York City at MetLife Stadium in New Jersey, including the final.

FIFA will use dynamic ticket pricing for the first time in World Cup history, meaning prices will rise or fall depending on demand.

Though fans could benefit by having cheaper tickets available for some matches, the high-profile nature of a World Cup likely means more games will see prices rise to meet higher demand.

With FIFA beginning its first World Cup ticket presale on Wednesday, Mamdani launched his "Game Over Greed" campaign with a video on his social media channels.

“The World Cup is coming to New York next year, and as a lifelong soccer fan, I couldn’t be more excited,” Mamdani said.

“But are any working-class New Yorkers actually going to be able to watch any of the matches? Presale starts tomorrow and for the first time, FIFA is using dynamic pricing. They’re going to figure out in real time how much they can get away with for charging a ticket.

"The tickets can be resold on an official FIFA platform with no price cap. That means you could buy a ticket for 60 bucks and sell it for $6,000.

"Unlike the last three World Cups, there's nothing set aside for residents. What this all means is the biggest sporting event in the world is happening in your backyard, and you'll be priced out."

FIFA will launch its own resale platform later this year to counter third-party resale sites. The organization said that its platform will "safeguard fans against invalid or unauthorized resale" of tickets.

Mamdani, a noted Arsenal fan, won New York City’s Democratic mayoral primary in June.

The 33-year-old is the clear frontrunner heading into November's general election. This week, a new Siena University/New York Times poll showed he would receive 46% of likely voters if it remains a four-way race. Andrew Cuomo was in second place with 24%.

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This article originally appeared on Pro Soccer Wire: Zohran Mamdani calls out FIFA World Cup's dynamic ticket prices

Reporting by Seth Vertelney, Pro Soccer Wire / Pro Soccer Wire

USA TODAY Network via Reuters Connect