FIFA has been accused of not caring about fans and “living in a parallel universe” over its controversial ticket pricing policy for next year’s World Cup.
A 10-day window opened on Wednesday, where fans with Visa cards could apply to be among the first to access tickets from October 1 for the finals, which will be co-hosted by the United States, Canada and Mexico.
However, applicants who are given time slots on later dates could pay more for the same tickets, with FIFA planning to operate what it describes as ‘variable pricing’ for the tournament.
Variable pricing differs from dynamic pricing in that there is a human element to the management of changes, rather than it being left to an automated algorithm tracking demand. Sources familiar with the process said that should result in a le