From September 4–8, the international volunteer tourism week took place. Over 100 people applied, and 12 participants from the USA, Canada, the UK, Switzerland, Germany, Sweden, and Norway – aged 25–60 – were selected. Together with local enthusiasts, they worked on nature conservation, beach clean-ups, and trail maintenance in the fragile landscape of Sanna.
– This is about rethinking how tourism can be developed. Instead of guests simply consuming an experience, they also give something back. It creates ownership, community, and memories for life, says project manager Moa Björnson of Træna 365.
A Growing International Trend
The concept is part of a growing international trend: “voluntourism” or “volunteer vacations.” But in Træna, the focus lies more on collaboration between visitors