China’s internet regulator said on Thursday it had ordered “warnings and strict punishment” to bosses at popular social media app Xiaohongshu over its online content, slamming “trivial” and “negative” posts.

“Responsible individuals” at the Instagram-like platform would be punished after Xiaohongshu, known as RedNote in English, failed to “fulfil its main responsibility of content management”, the Cyberspace Administration of China said in a statement.

It gave no details of the punishments.

The regulator criticised Xiaohongshu for hosting “numerous posts hyping celebrities’ personal dynamics and trivial matters and other negative content frequently populating the hot search list”.

“A clear, clean and healthy cyberspace aligns with the interests of the people,” it added.

Xiaohongshu wa

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