Klarna is betting big on AI to scale its business and shape its brand as it debuts on the public market.

Chief Marketing Officer David Sandstrom told ADWEEK that AI is now embedded across workflows, and is helping drive $1 million in revenue per employee.

“When we first started with AI, it was more like a party trick,” Sandstrom said, adding that AI is now central to Klarna’s daily operations, powering everything from analyzing customer reviews to designing ad campaigns, as the company is aggressively expanding its AI capabilities.

“The ambition at Klarna to lead AI and AI development is bigger than ever,” Sandstrom said.

Klarna started trading publicly on the New York Stock Exchange on Wednesday, climbing nearly 15% in its debut and valuing the payments firm at nearly $20 billion.

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