From TV auctions to social media bidding: How the live shopping thrill lives on

In the 1970s and 1980s, KPBS turned fundraising into a weeklong TV event — auctioning items ranging from custom cars to doctor visits, with celebrities on stage and kids running bids. Decades later, those auctions remain central to one family's most powerful memories, and the excitement and community of live bidding is finding new life on today's digital marketplaces.