MIPCOM has revealed more details about its 2025 creator focus with a full lineup including senior executives from YouTube and BBC Studios .

Pedro Pina, VP YouTube EMEA and Jasmine Dawson, SVP Digital, BBC Studios are confirmed in conversation with analyst Evan Shapiro on the first day of the confab. A creative hub, which was previously called a producers hub, will be on the beachfront and there will also be a dedicated AI summit.

MIPCOM is focusing on the creator economy this year as traditional TV gatekeepers figure out how to best leverage platforms like YouTube and TikTok. There will also be executives from the likes of Dhar Mann Studios, Snapchat, Samsung TV Plus, TikTok, TUBI and Luma AI. “The creator economy marks the biggest generational shift MIPCOM has ever seen,” said dire

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