ATLANTA - Booking.com has partnered with Boyz II Men to launch a wellness-themed travel experience called "Boyz II Zen: A Wellness Escape."
What we know:
The promotion offers one fan and up to five guests a four-night stay at a luxury vacation home in the Florida Keys, complete with private beach access and curated activities focused on rest and relaxation.
Highlights include a meet-and-greet and a cappella performance by the Grammy Award-winning group, a beachside barbecue, golf outing, boating excursion and wellness sessions such as yoga, meditation and sound baths.
The campaign is tied to Booking.com’s 2025 travel predictions, which point to a growing demand for trips centered on mental health and personal growth, particularly among men. A company survey found that 65% of Gen Z me