A version of this article first appeared in the CNBC Sport newsletter with Alex Sherman, which brings you the biggest news and exclusive interviews from the worlds of sports business and media. Sign up to receive future editions, straight to your inbox. Hello sports fans! Two significant stories I want to hit this week. First, we got TV ratings info for YouTube's first-ever NFL game – an excellent Week 1 matchup between America's darling Kansas City Chiefs and the upstart L.A. Chargers. The underdog Chargers won 27-21 in São Paulo. The game was available for free to anyone who logged on to YouTube. This had the makings of a tectonic moment in sports history. If YouTube delivered a huge ratings number, the broadcast networks that have leaned on their reach for relevance – Fox, CBS, NBC and

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