Cracker Barrel has axed its equality programmes amid a maelstrom of conservative pressure, following its disastrous bid to redesign its “Old Timer” logo.
The Tennessee-based chain of restaurants announced in August it was reversing plans to update its badge to a minimalist design, after the move was slammed as woke by some on the right and even caught the ire of Donald Trump.
In what appears to be the next step in bowing to outraged conservative customers, Cracker Barrel has now introduced a raft of changes, pulling back from sponsoring certain events, including Pride.
It is also removing Diversity, Equity, and Inclusion policies, Fox Business reported.
“The company does not have DEI team-member positions or DEI quotas/requirements,” a spokesperson said. “It hires, promotes, and rewar