New York City’s vibrant streetwear scene has found a new international home. FRIED RICE , the boundary-pushing fashion brand founded by award-winning designer Maya Wang , officially launched its first Asia pop-up at K11 ECOAST in Shenzhen on August 30, 2025. The year-long showcase, which runs through August 2026, marks a bold step in the brand’s mission to connect with creative communities across Asia while sharing its unique NYC-inspired ethos with global audiences.

A Fusion of Fashion, Culture, and Community

True to its roots, FRIED RICE brings more than just clothing to Shenzhen—it delivers an immersive cultural experience. Designed with the raw edge of an NYC artist loft , the pop-up doubles as a retail gallery and interactive space where art, music, and community converge.

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