“Nobody Knows Us”: Bubba Wallace Drops Painful Truth on NASCAR’s Star Power Crisis Bubba Wallace exposes NASCAR’s star power crisis, warning that the global recognition needed to push the sport beyond

Remember when Dale Earnhardt ruled the track? Then, NASCAR drivers weren’t just racers; they were rock stars. From Jeff Gordon’s rainbow Warrior era to Tony Stewart’s fiery persona and Dale Jr.’s own superstardom, the sport thrived on personalities as much as horsepower. Fast forward to today, and the star power that once made NASCAR a cultural force seems harder to find. That reality stings all the more when compared to other sports making it on the global stage. And now, Bubba Wallace has doubled down on that concern.

If NASCAR wants to break out of its current boundaries, it will need to look beyond its “own four walls,” according to 23XI Racing’s Bubba Wallace. The Brickyard 400 winner, who recently battled to an eighth-place finish at the Enjoy Illinois 300 despite a tricky race, i