Greg Norman is stepping down as LIV Golf’s CEO after a tenure defined by controversy, criticism, and fractured loyalties. What began as a bold attempt to “reinvent” golf devolved into lawsuits and nonstop backlash. Still, Norman leaves claiming victory, crediting himself not only for LIV’s disruptive splash but also for pushing the PGA Tour to open its wallet.

On Instagram, Norman called his LIV tenure a “movement” that changed golf and created opportunities for players and fans. He added, “We truly globalized the game and expanded golf’s reach to fans around the world. We brought entertainment, innovation, and private equity into golf (including to the PGA Tour), positioning the sport as an asset class.” The “private equity” remark stands out. LIV, once written off amid backlash and sh

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