Spotify is feeling the thunder of Hilary Duff ‘s musical comeback . Rolling Stone can exclusively reveal that searches for Hilary Duff on the streaming service increased by 400 percent after she announced that she would be returning to music after a decade away.
The growth across Duff’s catalog is massive: U.S. streams on Spotify jumped nearly 80 percent, while discoveries, or first-time listeners, rose by 75 percent. According to the new data, millennials (understandably) accounted for the largest share of searches and streams among all age groups.
As for specific albums, her 2004 self-titled album — which featured “Fly” and “Someone’s Watching Over Me” — and 2007’s Dignity both saw surges of 130 percent on the platform.
Earlier this week, Atlantic Records announced that Duff