6 best practices for sending bulk emails

Alyssa Haeussler for Apollo.io

6 best practices for sending bulk emails

Bulk emailing is a great way to reach a large target audience and drastically increase outbound production, but as a business practice—it doesn't have the best reputation.

If done negligently, it can tank your domain reputation and immediately associate your brand with spam.

But, fear not. Apollo.io demonstrates how to tackle mass emailing while keeping your brand unharmed, your domain intact, and your email deliverability high.

TL;DR

Bulk emailing can be an effective way to reach a large audience, but it can harm your brand if done incorrectly.

Bulk emails should be targeted and sent to a specific audience, unlike spam.

It's important to manage your email domain properly and comply with anti-spam laws.

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