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Rock star players, margaritas, a blossoming romance: This footy team is the hottest ticket in town

Kelli Underwood Columnist September 12, 2025 — 3.30pm Advertisement

At the risk of offending North Melbourne, Brisbane and Adelaide, the AFL Women’s competition finally has its first rock star team. This season, the turnstiles in Sydney are clicking faster than a Zippy Fish dash out of defence. The Swans are the hottest ticket in town.

It hasn’t happened by accident and there is a lot for other clubs, including big Victorian ones, to learn from what the Swans have done right.

Chloe Molloy’s Swans are the hottest ticket in town. Credit: Artwork: Jamie Brown

The average AFLW home-and-away crowd last year was 2600.

Already this season, the Swans have

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