The NBA finds itself in a tricky spot as the cost of following the season climbs. Commissioner Adam Silver recently described the league as a “highlight-based sport,” suggesting that fans can engage through free clips rather than full games. Critics quickly pointed out the implications: regular-season contests, painstakingly made meaningful over the years, now seem almost secondary. Sacramento Kings analyst Matt George called the remarks “embarrassing,” adding, “ This comes off as telling the priced-out consumer “I don’t care if you can’t afford to watch” .”

Amid this controversy, the NBA released a 31-second promotional video featuring Taylor Rooks, Luka Doncic, Blake Griffin, and others. The short clip is part of the league’s partnership with Amazon Prime Video, designed to showcase t

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