Tennis star Coco Gauff is the latest boldface-name athlete to team with Religion of Sports in a partnership for production and branded content.

The Gauff family’s media company, IROC, will work with Religion of Sports to develop and produce a range of projects, including short-form digital content, branded campaigns, unscripted series and long-form storytelling. IROC will work closely with ROS creative executives Victor Buhler, Chelsea Marotta and Jonathan Schaerf to develop and support IROC as it pursues media business opportunities. The focus is on TV shows, movies and digital content that tell the personal stories of athletes, the emotional stakes of competition and striving for athletic excellence.

“Storytelling has always been my way of connecting — sharing who I am beyond wins

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