Fresh off working on a collaboration with Apple TV+’s “The Morning Show,” Emily Smith is in a New York state of mind. Marking 30 years, the brand is looking to its home base for inspiration. “We thought a great way to tell the story is to really speak to the women that we’ve been dressing,” she said ahead of her spring preview. Today, of course, the brand is global, but the spring celebration is about something more intimate: “A moment just to really celebrate New York women,” Smith said.

Held high above the city, Smith took a page from The New Yorker’s use of its cartoons: She commissioned cartoons based on her sketches, imagining them in the real world and then naming each look after one of the city’s diverse groups of female archetypes, putting the brand and the city that never sleep

See Full Page