As premium eateries and retail stores continue to fill the Merchants Greene area on the west side of Morristown, businesses serving sweeter goods have started to dot the landscape and the latest one to open has people screaming.

Beverly’s Ice Cream held a grand-opening ribbon cutting on Tuesday and Morristown Area Chamber of Commerce ambassadors and area leaders were inside tasting samples and smiling. Scott Fream, one of the owners, owns and runs Gondolier in Jefferson City and said he was interested in getting into the ice cream business.

“I had mentioned (to a developer) that I was interested in getting into the ice cream business and he told me that Crumbl was going to open here eventually,” Fream said. “So we decided to come here next to Crumbl to hopefully have a little sweet treat

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