The Nikefication of the NFL is working.

Yes, I’m in the “get off my lawn” camp when it comes to the proliferation of alternate jerseys and helmets for NFL teams. When Nike first got the NFL apparel contract in 2012, I knew it was just a matter of time before plenty of pro teams looked like Oregon, with a different uniform combination nearly every week.

It won’t be ending. For one very important reason. Or, more accurately, for millions of them.

At the end of the day, it’s a revenue stream. It’s more stuff for fans to buy. Previously, there were three things for the wish list: helmet, dark jersey, light jersey. Now, there are up to three helmets and (frankly) we’ve lost count of the available jerseys for purchase.

And it’s working. According to Sports Business Journal , the first eigh

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