Swatch is selling a watch that inverses the numbers 3 and 9, as a play on the 39% import tariffs that President Donald Trump slapped on Switzerland last month. Pierre Albouy/Reuters New York —
Swatch, the Swiss watchmaker, is trolling the 39% tariffs that the United States placed on its home country by selling a watch that flips the location of the 3 and 9 numerals.
The tongue-in-cheek new watch — dubbed “WHAT IF … TARIFFS?” — is inspired by the “current events unfolding in today’s world,” according to the description on its website. Swatch jokes that the new watch is “hopefully just a limited edition.”
“The inversion of Arabic numerals 3 and 9 on the dial subtly references the number 39,” the page says. “Paired with the percentage symbol found on the battery cover, this invers