Summary • A claw machine installation called "PAIN" will be in SoHo during New York Fashion Week, featuring an unattainable Hermès Birkin bag. • The game, arriving at a SoHo location this coming weekend, is a metaphor for the "rigged" nature of hustle culture in NYC.

As New York Fashion Week kicks off, a surreal claw machine housing a single Hermès Birkin bag will land in the heart of SoHo this weekend. Though hundreds of pedestrians will get the chance to try their hand at the playful installation, the creators of the game have ensured that the prize is *absolutely* unattainable — but that's the exact point of the installation, aptly titled "PAIN".

The installation from the creative studio Uncommon is a metaphor for the never-ending grind in the city that never sleeps. The prize is

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