SEGA’s legendary ninja made a triumphant return to New York this past weekend as SHINOBI: Art of Vengeance officially launched at Hypegolf Clubhouse in SoHo. The lower level of 147 Grand Street transformed into a full SEGA Gaming Lounge, where fans experienced three days of gameplay, exclusive merchandise and a full celebration of nearly four decades of Shinobi history.

At the center of the buzz was the limited-edition Anti Social Social Club x Shinobi collection, featuring tees that paid tribute to the franchise’s journey from its console era to today. Between the merch, giveaways of collectible posters and the energy of golf fans and players eager to try the title, the event was an authentic cultural crossover of gaming, streetwear and sport.

Inside the space, SEGA outfitted walls and

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