Google and Amazon reportedly face a Federal Trade Commission probe over whether they are misleading companies that buy ads on their websites.

The FTC, led by Republican chairman Andrew Ferguson, is looking into whether the Big Tech giants have been transparent about the terms and pricing of their ad deals, Bloomberg reported , citing unnamed sources.

For Amazon, FTC officials want information on Amazon’s auction process and whether it informed clients about its “reserve pricing” for some ads – which refers to the minimum price that must be paid to buy ad space on the company’s website. 3

Meanwhile, Google is being probed about its internal ad pricing practices and whether it has quietly boosted the cost of ads without properly informing customers.

The FTC, Google and Amazon decl

See Full Page