Bulls-of-the-Week

The launch of the new National Football League campaign had the juggernaut-type impact that we knew it would this week, making both the NFL in particular and sport television in general extremely hot bull markets when it came to audience numbers. Ramping up as it always does on the first Thursday after Labour Day Weekend, the 16-game NFL slate Thursday through Monday produced the most-watched opening week in NFL history, headlined by the season opener on NBC, where the Philadelphia Eagles defeated the Dallas Cowboys 24-20 before an average U.S. television audience of 28.3 million on Nielsen and Adobe Analytics. The Sunday Night Football matchup — also on NBC — was next in line with an average American viewership of 24.7 million watching the Buffalo Bills come from behind

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