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We have long believed that being close to you — close to where you live, close to how you consume content, close to what you care about, close to how you think and what you need help with — is the key to maintaining our relevance with Canadians.
Proximity drives our core CBC News promise to the audience: "We are with you every day making sense of our world together."
Proximity is how we build trust and grow relationships with you, the people we serve, including those of you with whom we have weak or little connection. It's how we find great stories that need telling and how we help this country understand itself.
What does proximity look like at CBC News?
First, we have built out our digital proximity to Canadians, getting closer to people by being on the emerging