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AFL 2025

Opinion

The AFL is its own beast. That’ll make finding Goyder’s replacement fascinating

Darren Kane Sports Columnist September 13, 2025 — 9.33am Advertisement

The Australian Football League is a beast of a business. For the reporting period ending October 31, 2024, the AFL’s gross revenue was $1.04 billion. The company’s operating surplus came in at $618 million.

Following distributions to stakeholders, including clubs, state leagues, and the AFL Players’ Association, the AFL’s net profit for the same period topped out at $41.3 million. Tax-free. Add into the mix, the AFL has a net asset base of $482 million.

Waiting for the smoke signal. Credit: Simon Letch

Standing up those figures in context illustrates the gargantuan footprint of the AFL as a co

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