Fox Sports has launched a new creative campaign for “Big Noon Saturday” starring actor John Turturro . The campaign, titled “It All Goes Down At Noon,” is live across all Fox Sports social platforms and promotes the network’s college football game of the week.

In the campaign, the Emmy-nominated Turturro plays an obsessive college football fanatic in various videos where he excitedly watches games from a lair in Michigan’s Jumbotron. Throughout, he will make his way around the stadium, providing commentary on the sport and season, stalking announcer Gus Johnson and getting into the wacky mischief of an overzealous fan.

“As a passionate sports fan who suffers the slings and arrows of my favorite sports teams, I enjoyed partnering with Fox Sports,” Turturro said in a statement. “We’ve a

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