“Do you want to study Narcan?”

That’s what West Virginia University student Siti Suwanda’s faculty mentor, Paula Fitzgerald, asked her soon after they met.

A scholarship had just enabled Suwanda to leave Indonesia to pursue a degree abroad, and she had landed in Morgantown thanks to her fandom for Wonder Woman — the WVU logo reminded her of that superhero’s famous emblem, she said, convincing her to apply to the doctoral program in marketing at the WVU John Chambers College of Business and Economics.

She had never heard of Narcan, a nasal spray that delivers the life-saving medication naloxone to people experiencing opioid overdoses. She had never even heard of the opioid epidemic.

That conversation with Fitzgerald, the University’s Nathan Haddad Professor of Business Administration, c

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