Ever since their 5-hour-29-minute epic in Paris, Carlos Alcaraz and Jannik Sinner’s rivalry has entered a whole new stratosphere. Their recent clashes in epic encounters, including Wimbledon and US Open, have only added to the popularity surrounding their crowd-pleasing battles. No wonder they pulled in 3 million in views last week during the final in New York. But that’s not the juicy part. What’s important to note is Sincaraz has the potential to draw numbers recorded only by the Big Three’s appearances in slam finals. Their clash in Arthur Ashe last week pulled in the US Open’s second-best viewership for the men’s singles final. You’d have to go back a decade for comparable numbers – in 2015, the Djokovic-Federer final hooked 3.2 million people to their television screens.

It’s sim

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