Every Apple event, be it WWDC or the new iPhone launch, brings me a set of confusing thoughts. There’s a lot of mockery over what Apple has decided to copy innovate and their random announcements that no one asked for (hello, iPhone Air), but also a bit of jealousy-slash-awe at Apple’s pull over the entire phone industry. I see that new front-facing camera, and I know many Android brands are now scrambling to copy it in 2026; it’ll easily be the new gold standard of selfie cameras.

But if there was one thing that stood out to me more than the silly thinness of the Air and its external battery pack, the misleading “fusion” lens, the 120Hz refresh rate on the base iPhone, and the new modems and chips, it’s one tiny detail: The iPhone 17 now starts at 256GB.

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