Tennessee’s starting kicker, Max Gilbert , turned a 53-yard rocket against ETSU into more than points on the board; he turned it into cookies. The redshirt sophomore went 3-for-3 on field goals, but his fourth-quarter bomb unlocked Moonshine Mountain Cookie Co.’s sweet NIL deal: two free cookies for every Tennessee fan. It’s a tradition in Knoxville, with past ‘Cookie Monsters’ like Alontae Taylor , Cedric Tillman , and Bru McCoy . Now, Gilbert wears the crown, and every long kick means another sugar rush for Vols Nation. Let’s dive into more about him.
Well, Maxwell “Max” Gilbert is Tennessee’s steady leg and hidden weapon. The redshirt sophomore from Memphis has gone from five-star prospect to SEC standout in just two seasons. Interestingly, he redshirted in 2023, then took over