The rising cost of attending a live WWE event has been a hot topic among wrestling fans, and TNA World Tag Team Champion Matt Hardy has weighed in with his perspective. The veteran performer analyzed the new TKO-led strategy, comparing it to the more “family-oriented” approach of the Vince McMahon era and questioning the long-term sustainability of pricing that may alienate the core family audience.

The discussion was sparked by recent comments from TKO executive Mark Shapiro, who stated that WWE had not fully maximized its ticket revenue potential under McMahon and that the company is now replicating the UFC’s more aggressive pricing model. Speaking on his podcast, The Extreme Life of Matt Hardy , the wrestling veteran was asked for his take on the new pricing strategy. He acknowledged

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