MILAN — Vlisco has a new retail concept, courtesy of the OMA architectural studio.

The Dutch maker of bold and colorful printed textiles marketed mainly in West and Central Africa has opened Vlisco 30 Juin, a new flagship in the heart of Kinshasa, in the Democratic Republic of Congo.

Designed in collaboration with the acclaimed architectural firm that’s also behind the likes of Fondazione Prada in Milan , Audrey Irmas Pavilion in Los Angeles and Faena Forum in Miami, the store celebrates Vlisco’s evolving legacy in the country, where its fabrics have long been cherished as cultural treasures. More pragmatically, the unit is strategically placed in Africa’s second most populous city and among the fastest-growing urban centers in the world.

“Vlisco has always been about dialogue, b

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