Dear Vicki: ‘My company is in Cork but most of my customers are in Dublin. Is it time to move?’

A switch would be expensive and potentially risky

Recruits at a second warehouse, without that depth of experience, will increase the risk of errors but also slow down decision-making. Photo: Getty

Q I run an SME in Cork that distributes off-the-shelf and custom giftware products. Most of our customers are in Leinster, particularly around Dublin.

I realise there is already a massive concentration of business around Dublin, and a need for regional development, yet I feel we need to open a second warehouse in the capital city in order to better serve our largest customer base.

See Full Page