ALL SMILES: Michael Rider ’s first campaign for Celine is in full color, drenched in sunlight and even features a smile — expressed via a curved zipper on a handbag.

Breaking Monday on Celine ’s digital channels, the campaign was shot by Zoë Ghertner and puts a spotlight on the New Luggage line, including what’s called the “smile variation” that made some guests smile when it appeared on the runway in Rider’s debut show for the French house last July.

The campaign cues up the retail rollout of Rider’s first designs, starting with the global launch of the New Luggage line beginning Sept. 26. According to the house, it will be sold online and in select stores in Europe, the U.S., China, Korea, Japan, Southeast Asia and Oceana.

The full collection — which included strong-shoul

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