Summary • Gucci's CEO is reportedly exiting, to be replaced by Francesca Bellettini • The change is part of a swift shakeup by new Kering CEO Luca de Meo • It is an urgent move to address a deepening sales crisis at the brand

In a significant and swift move, Kering has reportedly chosen Francesca Bellettini, the group's deputy CEO, to lead the Italian fashion house Gucci. This leadership change comes less than a year after Stefano Cantino took the helm and is the first major shakeup under new Kering chief executive Luca de Meo. The move signals an urgent effort to address a deepening crisis at the brand.

Gucci, which accounts for nearly half of Kering's total sales, has seen its performance falter, with a 21% drop in sales last year and another 25% decline in the first half of 2025

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