Summary • SETCHU launched five new fragrances blending Japanese and Western essences • Each scent corresponds to a time of day and is designed to evoke a specific mood • The perfumes are available exclusively at Dover Street Market

SETCHU has unveiled a quintet of fragrances designed to bridge Japanese tradition and Western olfactory craftsmanship. Framed as “tailored origamis,” each scent corresponds to a specific hour, from Monday 9 a.m. through to Saturday 8 a.m., inviting wearers to explore harmony, balance and personal expression.

From the burnt-rice warmth of Genmaicha Morning to the clean, marble-like purity of Hinoki Ritual, SETCHU offers five distinct compositions meant to ease, seduce and energize across every moment of the day and night. "MONDAY 9 AM | GENMAICHA" marries

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