JD Sports is one of the biggest UK names in trainer sales so its assessment of key autumn trends is worth paying attention to. And what’s it saying? Well , for a start, brown Adidas Campus searches have soared 256%.

The retailer looked at search demand data from August and compared it with the previous month to pick up on the changes happening as the weather cools down.

As well as the specific trainer named, brown is emerging as the most in-demand colour generally this autumn, with Google search data including the colour up 176% when comparing August with July.

Adidas Spezial brown searches are also up 206%, alongside that spike in Campus searches.

In addition, Nike has seen an uptick for the colour, with its Dunk collection’s searches spiking 115%.

But brown isn’t the only col

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