Gwyneth Paltrow may be phasing out Goop ’s nine-year-old fashion line G. Label, but she has no intention of leaving the fashion game. On Sunday afternoon, in the middle of New York Fashion Week, she announced the launch of Gwyn, a new fashion line grounded in classic, wardrobe-building pieces, with a slightly more elevated sensibility than its predecessor. “We wanted to bring it more into the fashion conversation without being alienating or too avant garde. But a little more international, a little less California,” she said.

“We recently upgraded our whole site and did a big refresh, and I thought to myself, this is really the time to make the change,” Paltrow explained. She was wearing a simple, charcoal gray dress with a long wide-pleated skirt from the collection. “This part of the

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