Fast-food and casual-dining chains are battling out over whose menu has the best “value.” IHOP hopes that the pancake house’s $6 breakfast deal stacks up with the restaurant sector’s best bargains.

McDonald’s, Burger King, and Olive Garden have all recently unveiled discounted menu offerings as low- and middle-class consumers have been more loudly signaling that they are feeling pinched by inflation and anxiety about a weakening jobs market.

IHOP’s new nationwide, everyday $6 value offering ($7 in some pricier markets) features four breakfast meals, ranging from a ham-and-cheese omelet that’s paired with buttermilk pancakes to scrambled eggs with cheese and hickory-smoked bacon and served with hash browns.

“There’s a clear message that guests want and need more value right now,” says IH

See Full Page