Ron DiMenna, the founder of Ron Jon Surf Shop, died on Sep. 6 at the age of 88.

The surf shop announced his death in a post on Facebook.

“In remembrance of the visionary founder of our brand, Ron DiMenna. Our thoughts are with his wife, Lynne, during this difficult time,” the post reads. “We honor all the creativity he brought into this world, and we will continue to honor his love for the beach and all things surf.”

DiMenna founded the original Ron Jon Surf Shop in Long Beach Island, New York, in 1961. The brand now has 13 stores, located in New Jersey, Maryland, South Carolina, Florida, Alabama, Mexico and Turks and Caicos.

DiMenna and his wife, Lynne, founded the Surfing’s Evolution & Preservation Foundation dedicated to protecting the health of Florida’s beaches.

“[DiMenna] li

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