• Amazon has scheduled a Devices & Services event for September 30. • It’s been just about a year now since Amazon’s last major hardware launches. • The invitation’s teaser imagery hints at Kindle, Fire, and Echo news.

With summer rapidly drawing to a close, there’s not much time left for companies to get their 2025 hardware lineups ready to go ahead of the all-important holiday shopping season. This year’s already brought us some spectacular devices from many of our favorite brands, but others have been much quieter on that front. It’s looking like we’re about to see one of them open up with some big launches in just a couple more weeks, as Amazon sends out invites for an early fall event.

Last time we dropped in on Amazon, the company was thinking all about AI, as it introduced Ale

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