Highlights:

New ‘We Like the Way You Move’ campaign launched by Sport England initiative This Girl Can .

Focus on improving representation of South Asian Muslim women in sport and physical activity.

Research highlights stark under-representation of women of colour in public sports imagery.

Campaign calls on providers to create inclusive, women-only and culturally sensitive spaces.

This Girl Can has unveiled a powerful new campaign spotlighting South Asian Muslim women in sport, aiming to redefine what being active looks like and tackle deep-rooted barriers. The We Like the Way You Move drive, launched by Sport England, uses strong visuals with community-driven storytelling to encourage participation and promote inclusivity. It comes alongside new data exposing how women of colour r

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