DOWNTOWN LOS ANGELES (KABC) -- Monday kicks off the monthlong celebration of Hispanic and Latin American culture.

Eyewitness News is celebrating with a look at one tradition that's been bringing people joy for centuries -- the piñata.

From animated films like "Coco" to Steve Martin in "Parenthood," the piñata always steals the scene.

But here in Los Angeles, it's not just a party tradition, it's a way of life.

The unofficial Piñata District is a neighborhood that's as vibrant as the traditions it keeps alive.

"They came with a dream to bring Mexico to our people," said Nini Santoyo, the manager of El Cora Productos.

Santoyo's family was one of the first to set up shop in the neighborhood more than 30 years ago.

"You think piñata, you think happiness, because it was the life of the

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