Most founder advice tells you to delegate fast and focus on your strengths. After six years of building Percent, a private credit marketplace, from $80,000 in credit card debt to a Series B, I believe the opposite: The founders who win are the ones who do wear every hat as they go through their journey.

I’m not advocating for micromanagement or control issues. I’m talking about building irreplaceable domain knowledge by trying each job before you hand it off. This framework isn’t comfortable, but it’s the difference between founders who flounder and the ones who build the companies that last. Here’s the journey I took and what it taught me:

Phase I: The ‘Everything Burns’ Phase (Years 1-2)

In 2018-2019, I was simultaneously acting as a customer success representative, quality assurance

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