For the past five years, NASCAR’s closest ties to the EV conversation came not on the track but in the boardrooms of its partner manufacturers. Automakers like Ford, Chevrolet, Toyota, and most recently Stellantis’ Ram brand have been navigating a dilemma amidst federal regulations, consumer demand, and motorsport heritage, all three having contrasting demands. Regulations push for cleaner EVs, consumers increasingly want EV options, and racing fans expect the traditional roar of those powerful combustion engines. Fans have been left wondering how their favorite racing brands will adapt, and Ram’s latest move might have answered it.

Ram’s trucks have always been a popular choice among NASCAR’s fan base. Despite their brief absence from the Truck Series, the brand has maintained its pull.

See Full Page