Influencers and content creators are many things beyond their public personas. All but the biggest figures likely do some combination of the following jobs themselves: content moderator, video editor, photographer, social media strategist, script writer, idea generator. What if they could outsource much of that work to AI? And what if it were the social media platforms themselves that provided them with the tools to do so?

At the Made On YouTube event, held Tuesday in New York, the company unveiled a slew of new AI features aimed at content creators, many of which focus on all the behind-the-scenes work that goes into a video. Unlike previous tools — like an AI background music generator or tools that create AI photos and videos — the new batch are largely content strategy features, marke

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